Ask the Collective

How should Amazon product listings be updated when packaging changes, and should image updates be timed with new stock arrival?

Members recommend adding "packaging may vary" to the SKU name on Amazon listings to manage customer expectations during transitions. For example: "Three Spirit Livener 70cl packaging may vary". On timing image updates with stock: - **If you control the stock** (Vendor Central), timing the image refresh to coincide with new inventory arrival is ideal, but logistically difficult to execute perfectly if Amazon holds inventory. - **If Amazon owns the stock**, trying to synchronize picture updates with physical stock arrival is nearly impossible, so update the listing when ready and let Amazon's stock rotation happen naturally. - The general approach: prioritize having accurate images over perfect timing. If your product photo is already up to date, updating it again is less critical than ensuring the packaging variation is clearly noted in the listing copy.