Ask the Collective

What is Harrods' process and timeline for submitting products for their hamper range?

Harrods manages hamper submissions through their Spirits Buyer (Nick Fleming) and Wine Buyer (Siobhan Irons), who review submissions around **end of January through early March at the latest**. Key details for successful submissions: - **Volume potential**: Hamper orders range from 1,500–6,000 units, making this worthwhile distribution - **Price sweet spot**: Products under £15 are most likely to be selected for the major Christmas hampers. Anything retailing under £100 is noted as not moving the dial in standard retail - **Margin requirements**: Both buyers operate on GP targets of 38–42%, so submissions must support those margins - **Category focus**: The spirits and wine categories that dominate hamper sales are whisky (especially premium/value-driven selections), Bordeaux, Burgundy, Champagne, Brandy, and USA wines. Italian wines, Baiju, and rum follow at lower volumes - **Buyer preferences**: Nick Fleming (Spirits) prioritizes good value and dismisses high-street/commercial offerings; Siobhan Irons (Wine) keeps an open mind but focuses on products that drive turnover - **Additional context**: Both buyers also support 26 in-house restaurant offerings within Harrods, so submissions should align with those channels Members advise submitting well in advance of the January–March review window to ensure consideration.