Ask the Collective

What is the best approach to pitch a spirit to bar managers, and what should you prepare in terms of ROI calculations and cocktail serves?

Members recommend preparing two key elements before approaching bar managers: worked-out signature cocktail serves featuring your spirit, and clear ROI calculations showing the bar's profit margin on those serves. - **Chris Maffeo** is noted as a key resource in the community for bar pitch strategy and has created written guides on this topic—worth reaching out directly. - Research comparable spirits and their bar margins to build credible ROI projections for your specific serves. - Have 2–3 signature cocktail recipes ready that showcase your spirit's unique qualities and appeal to the bar's target customer. Caveats: The community discussion was brief and did not provide specific templates, pricing structures, or detailed case studies. For more tactical depth, members suggest contacting Chris Maffeo directly or requesting his written resources.