Ask the Collective

What does CGA/Nielsen market data cost and how do you access it?

Market data reports from CGA and Nielsen range widely depending on scope. Members report **one-off reports** cost approximately £1–5k each, varying by whether you want category-wide or specific retailer data. For ongoing access, **annual subscriptions with providers like IRI** typically run £12–15k per year. One member noted they paid around £3k for a report a few months ago but wouldn't recommend it—so quality and value vary. The key variable is defining exactly what data you need (category-level vs. specific retailers) before getting a quote, as this drives the price significantly.