Ask the Collective
The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.
What CRM systems do drinks brands recommend, and what should we prioritize when choosing one?
Members recommend several CRM platforms suited to different company sizes. For smaller teams, Capsule is popular—straightforward, affordable, integrates with Outlook and Gmail, handles tasks and sales pipelines, and syncs with accounting software. Pipedrive at ELLC costs around £30 per head per month (basic package) and is user-friendly for tasks, deals tracking, and pipeline management with flexible user scaling. FreshSales is used at REAL and offers strong data output and reporting alongside pipeline management. For those using G-Suite in wholesale, Streak integrates well; for D2C brands, Klaviyo is recommended. HubSpot works well but success depends more on setup and design than features alone; integration with Mailchimp or similar marketing tools is important. Sales-I is noted as customisable with mobile real-time functionality at reasonable pricing. BrewMan works for some, with customisable sales pipelines. Larger enterprises considering Dynamics 365 should note it's typically justified only for teams of dozens or significant Microsoft budgets. Members stress that CRM effectiveness depends heavily on how you configure and use it rather than which platform you pick.
What CRM and invoicing software tools do members recommend for drinks brands?
Members are using a mix of dedicated CRM and invoicing tools, with some looking to consolidate into a single platform with good dashboards and integration. **Active recommendations:** - **Tortuga** — mentioned as a good solution for those starting out; at least one member is actively using it and available to share details - **Bowimi** — recommended specifically for pure CRM functionality - **HubSpot** — currently in use by at least one member, though they are exploring alternatives that combine invoicing and sales tracking **Caveats:** Members noted there are "strong opinions" on some of these tools in the community, suggesting it's worth researching carefully or reaching out to users directly before committing. The ideal solution appears to be one platform that handles both invoicing and CRM with linked dashboards, though members may need to use two separate tools if a fully integrated solution isn't found.