Ask the Collective

Who are recommended PR agencies and practitioners for food and drinks brands, especially affordable options for smaller producers?

Members recommend a small number of specialist drinks PR practitioners rather than large agencies: - **Tom Stannard** — recommended as a go-to for food and drinks PR; noted for leading the Discarded range work. Members can potentially facilitate introductions. - **Lauren Auty** — recommended as a drinks PR specialist. - **Alia** — mentioned as a recommendation for drinks PR support, positioned as a more affordable option for smaller brands seeking specialist help without prohibitive costs. Members emphasise using personal connections within the community to get introductions to these practitioners, rather than going through large agency structures. The consensus suggests that specialist individuals operating independently or in small teams offer better value for emerging drinks brands compared to traditional full-service PR agencies.