Ask the Collective

What ROI and performance metrics should drinks brands expect from Amazon advertising and sponsored products?

Amazon advertising ROI varies significantly by category, competition, reviews, pricing and listing quality. One member in the skincare space (a comparable premium, branded category) reported **15–20% ACOS** (Advertising Cost of Sale) and **4.5 ROAS** (Return on Ad Spend), achieved with optimised keywords, imagery and listing quality. Members emphasise that success depends heavily on listing fundamentals: well-optimised keywords, strong imagery, competitive pricing, and existing reviews all influence performance. The consensus is that ROI is achievable but not automatic—strong foundational listing work is as important as ad spend itself. No specific data on drinks-category performance was shared, so benchmarks from other premium categories like skincare should be treated as indicative rather than typical for spirits or beverages.