Knowledge Base

Ask the Collective

The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.

Sales, Marketing & PR5 discussions

What Shopify subscription and recurring billing tools do members recommend?

Members have tested several solutions, with clear preferences emerging. **Recharge** (Recurring Billing by Recharge) is widely used with no reported issues for some, though several members have encountered technical problems. **Smartrr** is gaining favour—members found it better than Recharge for technical reasons, and praise its seamless setup and design-heavy, plug-and-play approach. **BOLD** was explicitly flagged as one to avoid. The subscription tool landscape is notably fragmented and can be frustratingly complex to navigate.

#shopify#subscriptions#recurring-billing#tools
Route to Market4 discussions

What Shopify subscription plugins allow brands to restrict subscriptions to specific bottle quantities (e.g. 1, 2, 3, or 6 bottles)?

Members shifting to monthly subscription models have recommended two plugins that support quantity-restricted subscription options: - **MinMaxify** — tested and confirmed to work for restricting subscription quantities - **Gravias** — mentioned as an alternative option by community members These tools address the specific packaging constraint of needing to limit customers to set bottle quantities rather than open-ended subscription volumes. Members suggest requesting recommendations directly from peers who've implemented these solutions, as setup details and specific feature support may vary by brand.

#ecommerce#subscriptions#shopify#plugins
Sales, Marketing & PR1 discussion

Are gin club subscriptions and memberships a worthwhile sales and marketing channel for gin brands?

Members view gin club subscriptions as a **marketing activity rather than a direct sales channel**—the returns tend to be modest and favour the gin club operator over the brand. Key insights from the community: - **Brand awareness play, not revenue driver** — gin clubs can build some awareness but at low profitability for the brand. The fundamental challenge is customer intent: subscribers are typically looking to "try something different each month" rather than hunting for their next regular gin brand, making conversion to repeat purchase difficult. - **Consumer and club-owner focused economics** — members found them "very unprofitable," with margins benefiting the subscription club operator far more than the gin producer. **Bottom line:** Treat gin clubs as a brand-building tactic for early-stage awareness, not a core sales channel. Expect low ROI on direct sales unless your goal is purely experimental distribution and reaching novelty-seeking consumers who won't become loyal repeat buyers.

#gin clubs#subscriptions#sales channels#marketing roi