Can you sell alcohol directly through Instagram or Facebook Shop, and what are the platform restrictions?

**Direct alcohol sales through Facebook and Instagram Shop are not permitted.** Meta's platforms prohibit alcohol products from being listed in native shop catalogues, even if you've completed their alcohol advertising compliance course.

However, members report a workaround:

- **Facebook/Instagram ads with external links** — You can run alcohol ads on both platforms, but only if they link to your own website rather than a native shop. You'll need to complete Meta's educational compliance course on alcohol advertising to access this capability. - **Product tagging to external site** — Members have successfully used product tags that direct users to their website, sidestepping the shop restriction.

**Important caveats:** Even with proper setup, members reported that Meta platforms "randomly" remove or ban alcohol products with little explanation. One member noted their 'Live Shop' on Facebook was allegedly set up but invisible on their actual page. Another warned of repeated unexplained removals despite compliance. Facebook's enforcement appears inconsistent and poorly documented. If you need a managed setup, members suggest hiring external help rather than attempting DIY configuration.