Ask the Collective
The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.
Which performance marketing agencies or freelancers do members recommend for managing paid Instagram and Facebook advertising campaigns?
Several members have shared recommendations for paid social specialists who handle both creative and campaign management for drinks brands. **Recommended providers:** - **Eros Velluci** (marketingmedia.co) — described as a great performer handling paid adverts; member willing to make introductions - **Amphora** — agency recommended after delivering transformed performance results within a couple of months - **Word-of-mouth recommendations via DM** — at least two members mentioned having "amazing" performance marketers they've worked with across multiple brands and offered to make direct introductions **How to proceed:** Members suggested reaching out directly for introductions rather than cold contact. If interested in the Eros Velluci recommendation, members can request an intro through the community. **Notes:** Members also joked about having "a few not to use," suggesting it's worth vetting thoroughly. The community appears willing to share both positive and cautionary experiences via direct message.
Can you sell alcohol directly through Instagram or Facebook Shop, and what are the platform restrictions?
**Direct alcohol sales through Facebook and Instagram Shop are not permitted.** Meta's platforms prohibit alcohol products from being listed in native shop catalogues, even if you've completed their alcohol advertising compliance course. However, members report a workaround: - **Facebook/Instagram ads with external links** — You can run alcohol ads on both platforms, but only if they link to your own website rather than a native shop. You'll need to complete Meta's educational compliance course on alcohol advertising to access this capability. - **Product tagging to external site** — Members have successfully used product tags that direct users to their website, sidestepping the shop restriction. **Important caveats:** Even with proper setup, members reported that Meta platforms "randomly" remove or ban alcohol products with little explanation. One member noted their 'Live Shop' on Facebook was allegedly set up but invisible on their actual page. Another warned of repeated unexplained removals despite compliance. Facebook's enforcement appears inconsistent and poorly documented. If you need a managed setup, members suggest hiring external help rather than attempting DIY configuration.