How can a founder find alternative tonic manufacturers to replace a discontinued supplier?

When a tonic supplier discontinues a product line, the most practical approach is to crowdsource leads within the Kindred network first.

**Direct outreach to community members:** Ask the group for introductions to tonic producers within Kindred. Members have responded positively to public requests and indicated willingness to make introductions via DM.

**Key contact leads mentioned:** - **Andy Mallows** — identified as a tonic maker in the group; worth reaching out directly - **New World Trading Company** — historically a tonic supplier, though leadership has changed (Kelly and Gary have left); members recommended finding out who currently leads the operation - **Lakes Distillery** — flagged as a potential contact; members offered to make introductions if you ask directly

**Volume discussion:** Be prepared to discuss your annual volumes upfront when approaching new manufacturers, as this will inform their interest and pricing.

**Next steps:** When you have preliminary proposals or partnership outlines sketched, members have shown willingness to help facilitate conversations. Start with direct messages to known contacts in the community rather than cold outreach.