How can drinks founders get Amazon customer service to respond when automated systems block account inquiries?

Amazon's customer service has become increasingly automated and difficult to reach. Members report that speaking to a human representative now requires hitting revenue thresholds, though these appear to move as you grow.

**Revenue thresholds:** Members mention £250k and £500k annual turnover minimums mentioned by Amazon, though some report the goalposts shift upward once you reach each target.

**Tactics that have worked:** - **All-caps application submissions** — One member had repeated rejections until they rewrote their application entirely in capital letters, which was then approved immediately. - **Repeated escalation requests** — Pre-2021, persistence and explicit requests to escalate to a manager eventually got results, though this may be less effective now.

**Reality check:** Members are frustrated that despite doing £250k+ and £500k+ pa, they still cannot access a human account manager. The consensus is that Amazon's support infrastructure has degraded significantly and the revenue thresholds appear designed to be a moving target—you may never actually qualify.