How can we recruit sales staff and brand ambassadors for on-trade and regional positions in a competitive market?

Recruiting sales talent in the drinks industry is currently a candidates' market with significant shortages across the sector, even for larger producers. Members recommend these approaches:

- **Direct community networking** — Post your needs in the Kindred Collective Slack/WhatsApp; members may have personal referrals or know candidates directly (peer-to-peer introductions have proven effective). - **Recruitment agencies** — Several members are currently using recruiters to fill sales and distillery roles due to the competitive landscape; specifics should be requested from members actively hiring. - **Regional targeting** — Members have successfully sourced candidates by publicly requesting recommendations for specific regions (e.g., East Anglia area), with positive responses from the network.

**Important note:** Members emphasised that the current market is extremely tight and even large drinks brands are struggling to fill vacant positions. Be prepared for longer timelines and consider offering competitive terms. The group is willing to share recruiter contacts privately—reach out to members currently hiring.