Is Amazon Vendor Central (1st party selling) worth pursuing, and what are the pros and cons?

Amazon Vendor Central, also known as 1st party selling, is generally considered worth pursuing. Here's what members reported:

**Advantages:** - No stock issues — Amazon holds inventory - Access to promotional opportunities including Deal of the Day participation - Possibility of having a dedicated UK-based vendor manager (buyer) to discuss promotions and joint business plans

**Disadvantages:** - Amazon may use pricing power to compress your margins — members warned they "might price gouge you for the privilege"

Members recommended treating a Vendor Central email as a positive signal and exploring the opportunity, while being prepared to negotiate firmly on commercial terms.