Is ProWein worth attending as a UK drinks producer, and what should we expect from the experience?

Yes, ProWein is worth attending. Members describe it as "the big one" and emphasise its value for meeting international distributors and getting noticed in the market.

Members' experience: - **International distributor meetings** — the primary draw; members report it's worth attending specifically for this networking opportunity. - **Exhibiting with peers** — several members attended with co-exhibitors (e.g. exhibiting alongside other brands on shared or nearby stands) to share costs and drive traffic. - **PR value** — attending and exhibiting generates coverage and brand visibility in the trade press.

Caveats: The discussion doesn't detail specific costs, stand fees, lead conversion rates, or practical logistics. Members confirm attendance but offer limited detail on ROI or typical visitor volume.