Is selling spirits on Amazon FBA economically viable given fulfilment costs and retail pricing constraints?

Based on member experience, Amazon FBA for spirits is extremely challenging at standard UK retail price points. **The core problem:** fulfilment costs are prohibitive relative to achievable margins. One member reported selling Duppy White at £19.75 RRP, with a £16.45 ex-VAT wholesale cost, but facing £4.75 Amazon FBA fulfilment fees per unit — leaving approximately £0.50 profit per sale. This makes the economics unworkable at typical spirits pricing.

Members exploring alternatives: - **Amazon Vendor Central (1P)** — appears to be a different model worth investigating, though members noted standard FBA (3P/Seller Central) doesn't work - **Direct distributor partnerships** — some members work with specialist retailers like **Fine Wine Cellars** rather than Amazon FBA - **Ankor Store** — mentioned as an alternative channel being evaluated by members, though no detailed feedback was shared on viability

**Key caveat:** No member in this discussion reported successfully running a profitable spirits FBA operation at standard price points. If pursuing Amazon sales, a direct conversation with an Amazon Vendor Manager (rather than standard FBA) may open different margin structures, though members were still exploring this option at the time of discussion.