Is the Farmshop & Deli Show at the NEC worth exhibiting at for product placement and buyer meetings?

Members who have exhibited at the Farmshop & Deli Show at the NEC report it as a worthwhile investment for meeting key retail buyers. One member exhibited pre-Covid (2019) and secured a Co-op listing as a direct result. The show is described as "very good" by multiple members who have attended. Members recommend clarifying with the organisers whether to book the self-serve or standard exhibition package, as this will affect your booth setup and support level.