What are the costs and alternatives for Ocado Brandbank listing requirements?

Ocado requires product data to be uploaded via **Brandbank**, which is owned by Nielsen IQ. The platform charges per SKU for listing and data management.

**Costs and negotiation:** - Standard rate is approximately **£128 per SKU**, though members have received renewal quotes significantly higher (up to £1500 reported) - Members report this varies and recommend querying your account manager if the quote seems disproportionate to your SKU count - Nielsen IQ (the owners) are noted as aggressive on payment collection

**Alternatives and workarounds:** - No confirmed way to bypass Brandbank entirely for Ocado listings has been identified by members - However, members recommend challenging unexpectedly high quotes directly with your Ocado account manager, as costs should scale with SKU volume - Several members noted frustration that they had already completed all product work (images, copy, story) themselves, only to pay Brandbank for uploading it — suggesting the service may feel expensive relative to actual value added

**Caveat:** While members universally acknowledge Brandbank is mandatory for Ocado, and some have successfully negotiated or questioned their specific quotes, there is no known alternative platform or method to list on Ocado without using it.