What are the specific fees and margin impacts of selling drinks via Amazon FBA (Fulfilled By Amazon)?
Amazon FBA involves two main fee categories that collectively reduce margins significantly:
- **Referral fee**: 10–15% of selling price, depending on product category - **Shipping/fulfilment fee**: Approximately 10% of selling price, dependent on item size and weight
Members should expect these two fees to combine for a substantial margin reduction when calculating profitability on Amazon FBA sales. The exact referral fee percentage varies by category, so it's worth checking your specific product classification on Amazon's fee schedule. Shipping fees are particularly sensitive to package dimensions and weight, so optimising packaging can help reduce costs.
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