What are typical all-in fulfillment costs for DTC orders, and should delivery costs be itemized or bundled into product pricing?

Members report paying around **£7.50 per shipment all-in** (pick, pack, courier) for next-day delivery, preferring single flat fees over itemized picking/packing/management charges to avoid complexity.

On pricing strategy, the community consensus is to **bundle delivery costs into the per-unit product price rather than itemize them separately**:

- **Built-in delivery model** — Multiple members recommend incorporating fulfillment costs into per-bottle or per-can pricing and marketing delivery as "free". This approach was validated after speaking to both brands and buyers. - **Amazon effect** — Consumers psychologically prefer "free delivery" and don't perceive value in transparent delivery charges, even when the total price is competitive or cheaper than itemized alternatives. - **Subsidy approach** — One member subsidizes next-day delivery at £6/case for direct trade customers, stepping down to £0 on a sliding scale at higher volumes, but reports customers still perceive this as expensive.

**Caveat:** If you're currently itemizing delivery costs and receiving feedback that pricing is high, bundling those costs into product pricing (rather than listing them separately) may improve perceived value and conversion, even at the same net price point.