What are typical listing fees charged by major UK drinks wholesalers and retailers, and how negotiable are they?

Based on member experience, listing fees from major wholesalers operate on a per-depot model rather than per-SKU basis.

**Confirmed pricing:** - **Matthew Clark** — charges a flat rate of £500 per depot. With their 10-depot network, this totals £5,000 for full listing across all locations.

**Negotiability:** Members have raised questions about whether fees are fair and negotiable, but the excerpts do not contain specific guidance on negotiation tactics, volume discounts, or flexibility on these charges. One member was checking whether their Matthew Clark fees were competitive.

**Caveats:** This data point is limited to one major wholesaler. Pricing structures may vary significantly between different wholesalers and retailers (e.g. Sainsburys direct listings may operate differently from wholesaler listings). Members seeking to negotiate should benchmark against peers in their category and region.