What commission rates do major online drink marketplaces charge, and is there room to negotiate?

Most members report fixed commission structures with limited negotiation potential, particularly at lower volumes. **NOTHS** charges around 25% base commission, with members reporting no success negotiating this rate down. Promotional features push costs significantly higher: members noted that opting into additional promotional activity increases **NOTHS** commission to 35%, which can become loss-making despite increased volumes. **Amazon** typically generates 4–5 times the sales volume compared to specialist retailers and traditional wine merchants, suggesting a tiered approach to marketplace strategy rather than reliance on a single channel. Members emphasise that commission negotiation is largely unsuccessful at smaller volumes, suggesting scale is a prerequisite for better terms.