What CRM systems do members recommend for small on-trade focused field sales teams?

**Bowimi** is the primary field sales CRM used by several Kindred members for on-trade sales. Members report it works well for setting sales targets, gathering trade marketing data, and reporting, with a solid backend for management oversight.

**Considerations:** - **Cost-benefit:** At approximately £50 per user per month, Bowimi is positioned as good value when weighed against the full cost of a field sales rep (£30K salary + £20K+ in employers NI, travel expenses, and samples = £50K+ total P&L impact). - **User experience:** One member noted it's "good, but not as user-friendly as promoted," suggesting the interface may require some adjustment period despite strong functionality. - **Implementation:** Members recommend requesting a demo directly from Bowimi to evaluate fit for your team. - **Satisfaction:** Multiple users report being "broadly very happy" with it; management finds the backend intuitive for oversight and reporting.

**Caveat:** Bowimi appears to be the only CRM discussed in depth by the community for this use case, so limited comparative options were shared.