What is the current sales performance and experience with NOT IN THE HIGH ST as a retail channel?

NOT IN THE HIGH ST has experienced a significant decline in sales volume for members over the past couple of years. The channel was previously strong for seasonal peaks (Father's Day events generating around 500 bottles), but has contracted sharply as competition has intensified.

**Key findings:** - **Volume decline** — Members report dropping from ~200 bottles/month baseline with seasonal peaks of ~500 (Father's Day) down to approximately 20 bottles/month currently. This decline is attributed to increased competition as other sellers discovered and leveraged the personalisation angle that initially worked well on the platform. - **Timing** — The significant drop-off began after Christmas (noted as "very quiet for us since Christmas" in recent discussions). - **Current assessment** — The consensus is that NOT IN THE HIGH ST has become oversaturated and is no longer a reliable sales channel for most members.

While the platform may still generate occasional orders, members should expect substantially lower volumes than in previous years and plan alternative revenue channels accordingly.