Which B2B marketplace platforms should drinks producers consider for reaching distributors and retailers?

Members are exploring B2B marketplace platforms as a distribution channel, with **Ankorstore** and **Faire** emerging as the main options under consideration.

**Ankorstore** — A Dutch platform that has been operating for years as a physical stock mover. They claim to promote products to approximately 130,000 retailers across Europe and the UK. However, members note this may be less suitable for producers selling on EXW (Ex Works) terms or through importers, as margin erosion becomes a concern when products are already imported. The platform appears product-led and skews towards French and German producers.

**Faire** — Noted as "getting traction in the UK" and worth exploring as an alternative.

Members recommend treating these as one option among several B2B marketplaces currently in circulation, and to weigh them against each other based on your specific supply model (direct sales vs. EXW/importer arrangements) and margin requirements.