Which cash and carry distributors work well for premium spirits brands, and what volumes can you realistically achieve?

Members recommend working with major cash and carry distributors, though volume potential depends heavily on product positioning and support.

**Key distributors:** - **Millennium** — straightforward business; volume potential improves with proactive promotional support - **Imperial** — similar to Millennium; decent volumes available for brands that back their brochure promotions - **Booker** — also recommended as a solid option

**Volume and positioning:** Members report that cash and carries are price-sensitive markets dominated by mainstream brands. Premium brands typically see modest but consistent volumes by branching into on-trade or supplying independent premium bottle-shops, rather than competing on volume alone in the cash and carry channel itself.

**Strategy:** If you support their promotional brochures and marketing activity, you can pick up good volumes. The key is active partnership rather than passive listing.