Which PR agencies do drinks-industry founders recommend, and what results have members achieved with them?

Members report mixed experiences with PR agencies, with some achieving strong results and others choosing to bring work in-house.

**Recommended practitioners:** - **Lauren Auty** (https://www.lmapr.com/) — secured national press coverage and positioned clients as industry voices; has worked with drinks brands including Black Lines and Allday (knives); F&B-focused; track record over 6–9 month engagements. - **MPR Comms / Amanda** — multiple members use this agency; one reported approximately 30 media placements over Nov/Dec including several nationals. - **In-house PR** — some members have terminated agency relationships and moved work in-house, reporting better control and cost efficiency.

**Caveats:** - Results vary significantly; at least one member described their agency experience as "mixed success" and was considering stopping in the New Year. - Early-stage brands should expect a 6+ month lead time to see results. - The decision between agency and in-house often depends on brand maturity and budget.