Ask the Collective
The questions independent drinks founders ask most — answered. Distilled from years of community knowledge so the good stuff never disappears in the feed again.
Which PR agencies do drinks-industry founders recommend, and what results have members achieved with them?
Members report mixed experiences with PR agencies, with some achieving strong results and others choosing to bring work in-house. **Recommended practitioners:** - **Lauren Auty** (https://www.lmapr.com/) — secured national press coverage and positioned clients as industry voices; has worked with drinks brands including Black Lines and Allday (knives); F&B-focused; track record over 6–9 month engagements. - **MPR Comms / Amanda** — multiple members use this agency; one reported approximately 30 media placements over Nov/Dec including several nationals. - **In-house PR** — some members have terminated agency relationships and moved work in-house, reporting better control and cost efficiency. **Caveats:** - Results vary significantly; at least one member described their agency experience as "mixed success" and was considering stopping in the New Year. - Early-stage brands should expect a 6+ month lead time to see results. - The decision between agency and in-house often depends on brand maturity and budget.
Who are the best PR consultants for getting drinks brands covered in trade and consumer media?
Members recommend **Jo Baird** as a PR consultant with proven experience in the drinks industry, particularly for trade publications like Spirit Business, Class Magazine, and Pub and Bar. She has been cited as effective for regional pushes (e.g. London market entry). Members also note that consultants willing to work on a daily rate basis are available in the community network. Best approach: ask for personal introductions through the group, as several members have direct relationships with practitioners.