Is it worth paying to feature products on wholesaler price lists and printed brochures?

The consensus is that wholesaler brochures deliver poor ROI for most members. Members reported **no measurable uplift in sales** from featuring in printed wholesaler price lists, despite high costs for relatively small ad space. The fundamental issue is relevance—**printed brochures are increasingly ignored** by end users (restaurants, bars), with one member noting they personally threw them straight in the bin. Members also noted that **wholesalers have lost significant customer numbers recently**, reducing the audience reach further. **Cost versus benefit is unattractive**: pricing for brochure placement is expensive relative to the space offered and the actual sales impact. A few members suggested value exists only **if paired with promotional activity or campaigns**, but this remained the minority view. Most members in the discussion found it **not worth pursuing as a standalone tactic**.