What are the best distribution channels and approaches for entering the German beverages market?

Members who have entered Germany report success through multiple distribution routes. The German market was a top performer for some, particularly outside the US, UK and Asia.

**Distribution approaches:** - **Direct distributor partnerships** — Members found this model effective as it provided upfront cash and the distributor handled logistics and sales operations. This was identified as a lower-friction entry route. - **Large direct reseller orders** — One member supplied a major reseller on a £150k order directly, bypassing traditional distribution. - **Amazon** — Used as a D2C wholesaler for German market entry. - **Border stores** — One member reported strong sales through border retail locations, particularly benefiting from cross-border shopping (noting Danes travelling into Germany for purchasing).

**Key consideration:** Pricing varies significantly in the German market—members noted prices like £8.50 per unit and €11+ in comparable Nordic markets, suggesting strong retail margins. Understand local pricing expectations before finalising distributor terms.