What are the realistic sales outcomes and buyer engagement opportunities from retail pop-up platforms like Raye?

Retail pop-up platforms like Raye should be viewed primarily as a **buyer showcase opportunity** rather than a direct-to-consumer sales channel. Members report modest direct sales (one example: around 36 units for a functional mushroom beverage at a Raye spot), but the real value lies in connecting with retail buyers. **Raye** regularly brings buyers down to events—members confirmed seeing 3 Waitrose buyers booked for a single edition—and offers space to run tasting events in central locations. The platform works best if you treat it as a networking and retail placement opportunity. Members also recommend confirming customer demand before committing resources, and some have hosted their own sample sessions at Raye locations to meet both the store team and potential stockists. For in-store tasting procurement costs at major retailers (e.g. Sainsbury's via Nectar 360), members indicated this information is available but recommend reaching out directly or via DM to get current pricing from those who've recently managed such placements.