What are the requirements and process for getting listed at major wine and spirits distributors like Amathus?

Getting listed at major spirits distributors requires preparation and investment. Start by building a track record of retail accounts before approaching distributors, as they are more likely to engage if you can demonstrate existing sales momentum.

**Key considerations:**

- **Amathus Drinks** — A major distributor contact is Rob Gray (rob@amathusdrinks.com). However, they won't engage seriously unless you already have several retail accounts; they then connect you with their sales reps. - **Listing fees and free stock** — Be prepared to pay listing fees and provide free stock for their retail locations as part of the onboarding cost.

**Takeaway:** Approach distributors after you've already secured direct-to-retail relationships, rather than as your first distribution route. The distributor will then leverage their network to place your product across their chain.