What are the typical listing fees charged by major spirits wholesalers like Matthew Clarke, and are they negotiable?

Listing fees with major wholesalers such as Matthew Clarke are typically charged on a per-depot basis as a one-off charge (not annual), though this can be negotiated.

**Pricing structure:** - **Matthew Clarke**: Members report £500 per depot as the standard rate. With 7–10 depots, expect £3,500–£5,000 total per SKU, though some members have negotiated different rates.

**Important caveats:** - Listing fees are **negotiable** — members have successfully haggled rates down, so don't accept the first quote. - Beware of "listing without distribution": Matthew Clarke may accept your product but not make it widely available across depots, meaning you pay the fee but only your direct customer can actually order it. This defeats the purpose of wholesale listing. - **Alternative route**: Consider **Master of Malt** for Matthew Clarke's extended range if volumes are reasonable — this may avoid or reduce listing fees.

Members recommend getting words of wisdom from experienced founders before committing, as fee structures and availability guarantees vary significantly by negotiation and product type.