What is a good rate of sale (ROS) benchmark for spirits and RTD products in UK retail stores?

Members report that benchmarks vary significantly by product type and retail channel. For grocery stores generally, 1 bottle per store per week is considered a basic benchmark across spirits (alc and non-alc). For RTD cans in grocery, the consensus sits at 4–5 units per store per week as average, though members note RTD ranges between 6–10 units weekly depending on the product. One member reported being targeted at Sainsbury's on a premium tequila (£34) at 4–5 cans per week. Anything over 6 units per week for RTD is considered a great success by one experienced member. Context matters significantly: chiller placement and shelf position drive substantially stronger ROS, as do multi-buy promotions (which account for a large percentage of RTD sales). Tesco Metro locations tend to show notably stronger velocity. Members also noted that Costco turns stock 12+ times per year (fastest in industry), traditional retail closer to 3–5 times annually, and that buyer profitability calculations—gross margin after promotions and investment—now often matter as much as raw volume in securing listings.