What is the process for getting listed with major UK retail chains like Majestic, Waitrose, and Ocado?

Getting listed with major UK retailers requires a multi-step approach combining direct contact with buyers and grassroots validation.

**Key contacts and routes:** - **Majestic** — Direct buyer contact: jacob.biggs@majestic.co.uk (note: neither this contact nor john.storm@majestic.co.uk are consistently responsive) - **Waitrose and Ocado** — Community members have experience but were seeking to share learnings on specific routing; no single universal contact shared - **Mitchells & Butlers venues** — Use **Tradeteam** as their distributor (partly direct access)

**Recommended tactic:** Members report success by getting a dozen individual store managers to taste the product and provide feedback, then following this up with the central buying team. This grassroots validation appears to carry weight in conversations with buyers.

**Caveats:** Direct buyer emails are often unresponsive; the grassroots store-level feedback loop is the more reliable entry point. Getting listed is challenging and retention is not guaranteed—some community members have been listed for many years and subsequently delisted.