What margin requirements do duty-free and airport retailers typically demand?

Duty-free and airport retail channels operate on significantly higher margin expectations than standard retail.

**Margin requirements:** - **Duty-free/airport retailers** typically require 65–70% margin on RTD products - **Dublin Airport** specifically requests 70% duty-free margin and 35% DP (distributor price)

**RRP considerations:** - Recommended Retail Price must be positioned at approximately 40% lower than the market average to remain competitive in duty-free channels

**Context:** These are demanding channels that require both high-margin products and aggressive RRP positioning. Members confirmed these figures are standard expectations when approaching duty-free distribution.