What should we expect from exhibiting at Berlin Cocktail Club and how can we maximize ROI?

Berlin Cocktail Club (BCB) is a large professional trade show with genuine buyer interest and market-opening opportunities, though logistics and venue logistics require attention.

**What members experienced:** - **Market opportunities**: Multiple members reported opening 3+ new markets from a single BCB exhibition, though opportunities required follow-up (credit checks, confirmations). - **Scale**: The show approximately doubled in size year-on-year, with serious buyers actively seeking new brands and willing to explore the venue to find them. - **Logistics challenges**: Do **not use DHL** for shipping stock to the show; also be aware that **customs may confiscate stock** that hasn't been properly cleared in advance, so coordinate clearance before the event. - **Venue considerations**: The current venue lacks the charm of the previous railway station location, but doesn't prevent business outcomes. **Booth placement matters**—downstairs booths can be missed by casual visitors, though serious buyers will search them out. - **Networking value**: The show provides genuine opportunities to meet other UK drinks founders and industry peers.

**Caveats**: Expect to do significant legwork beyond the stand itself to convert opportunities into confirmed orders. Customs delays are a real risk; plan clearance logistics early.