What are cost-effective sources for UK spirits and RTD market data, and what current retail value data is available?
Members face the same challenge: IWSR and traditional market research are expensive. Here's what the community actually does:
**DIY research options:** - Search trademark and brand-name availability yourself across UK, EU, and USA platforms (free but labour-intensive; USA particularly complex with overlapping trademarks). Note that trademark classes 33 (spirits) and 32 (beers) overlap, so check both.
**Consultants and studios:** - **United Creatives** (Manchester) — suggested as a potential affordable data source - **Joe Bowker at Gorilla Studio** (Manchester) — recommended for market research support
**Shared community data:** - Members have begun sharing internal spreadsheets (e.g. "United Kingdom_Spirits.xlsx" — 2023 data) within the group. Andy has shared a detailed spirits document; he was also checking for similar RTD-category-specific breakdowns. Ask directly in the group if members will share what they've compiled.
**Caveat:** One member noted that ChatGPT and generic online searches don't account for international trademarks and may miss nuance. The community's own pooled data and consultant recommendations are more reliable than generic tools.
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