Who are the key buying contacts at major UK wine and spirits wholesalers like Bibendum, and how do members approach getting stocked?

Getting spirits stocked in major wholesalers requires identifying the right buying contact. Members report that **Bibendum**'s spirits buying falls under **Matt Clark Beverages (MCB)**, where the key contact is **Romain**. Members recommend reaching out directly to these contacts and note that having clear performance data (like break-even analysis or media coverage) can strengthen pitches. One member reported having "really good results with a few brands" through this approach and offered to share their experience directly. The process appears to involve direct outreach to category buyers rather than formal submission portals.